Day 1: Introductory Concepts and Creativity
Introduction and Course Overview. Defining
creativity. Creativity stages.
Taylor’s hierarchy of creativity.
Creativity obstacles, including fear of the unknown, fear of
failure, reluctance to exert influence, frustration avoidance, resource
myopia, participation reluctance, over-certainty, and structured thinking
Brainstorming approaches. Brainstorming
rules. Identifying areas of
customer dissatisfaction. Sources
of customer product satisfaction information.
Examples. Group exercise.
idea harvesting. Documenting
“I wish” comments. Including
customer participation. Funneling
ideas into manageable options. Examples.
Decomposition. Identifying functional requirements.
Inputs and outputs. Flowcharting.
Identify functional interactions and conflicts.
Quality Function Deployment.
Making trades. Examples.
Seeking solutions by emulating nature.
Finding appropriate emulation targets.
Reducing cost and waste. Examples.
The independence and information axioms.
Matrix methods. Transforming
customer needs into products. Examples.
and approach explanation. Gathering
information by examining cultures. Understanding
design impacts on individuals and cultures.
Understanding the consumer experience.
background and development history. The
theory of inventive problem solving.
Using the TRIZ contradiction matrix and Altshuller's 40 design solutions.
Analogical thinking. Examples.
Finding best practices. Looking
outside your industry for best practices.
Strategies for identifying lateral industries.
Not knowing what can’t be done.
Day 2: Additional
Approaches and Course Wrap-Up
The house of quality. Identifying,
requirements, needs and wants. Prerequisites.
The whats, the hows, and the how muches.
graphical approach. Quantification.
Using Excel. Examples.
development and customer satisfaction.
The attractive, one-dimensional, must-be, indifferent, and reverse
categories. Relationship to
quality function deployment. Examples.
Trimming. Identifying functions, developing approaches for
alternative assignment, recipient functional assignment, function
elimination, redesigning for improved functionality, and identifying new
markets as a result of improved functionality.
nine windows grid. Considering
innovation from the perspectives of time (past, current, future) and space
(super-system, system, sub-system). Examples.
alternative solutions. Graphical
presentations. Taking steps
back to gain a broader perspective. Similarities
to mind mapping. Examples.
the right problem. Problem
statement and restatement. 5
Whys. Present state – future state discussion.
words. Situation analysis.
elements from two fields previously considered unrelated.
The comparison, abstraction, categorization, analogies, and
metaphors matrix. Concept
blending theories. Examples.
Course Wrap-Up. Course review.
Questions and answers. Plans
for future actions. Course